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Why Local Rappers Stay Local

I came across a meme on Facebook that featured a list of the reasons why local rappers stay local. I figured I'd share my thoughts ...

value rappergeek

You Have To Provide Value

Do you provide value to your audience? Too many people, in music and in business, think that they are entitled to great success in ...

buy music rappergeek

The People That Buy Music Decide What’s Good And What’s Not

Plot Twist: most people's opinion of your music doesn't matter. DJ's, A&R's, program directors and anyone else you're approaching ...

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Supply And Demand

Local artist seem to think the local music scene is entitled to support simply because it's local. Even local businesses like the neighborhood grocery store seem to get upset when people don't shop locally. It's not like people wouldn't want to, but it all boils down to supply and demand. People ...

Spamming Lord Much on Soundcloud

It’s Time To Stop “Promoting”

Image Credit: Planet Botch Everybody wants to know how to promote music. First of all, let's get rid of the word "promote" in independent music. We need to get to a point where we're building communities and not just "promoting." "Promoting" as we know it in independent hip-hop is going to the mall ...

keep it simple

Make Life Simple

Do you get why the auto industry is as big as it is? It’s because they make life simple for people that need to travel from point ‘A’ to point ‘B’ therefore, people are willing to pay thousands of dollars on credit to get a car. Airplanes make it easier to travel great distances, smart ...

bad-content

The Content You Put Out Has Nothing To Do With Your Music

If some of you were writing a sketch comedy show about bad relationships and people you hate at work, you'd have everyone's attention. I say that because when I do consume content on Facebook (which is too often I'll admit), all I see is people complaining about work or talking about how hard it is to ...

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